As you probably know, we run a consulting business (MindWires Consulting) and sometimes work with the companies and schools that we write about here. Consequently, we periodically remind you and update you on our conflict of interest policies. We do our best to avoid or minimize conflicts of interest where we can, but since our system isn’t perfect, we want you to understand how we handle them when they arise so that you can consider our analysis with the full context in mind. We value your trust and don’t take it for granted.
We talk a lot with each other about how to deal with conflicts of interest because we run into them a lot. On the one hand, we find that working with the vendors and schools that we write about provides us with insight that is helpful to a wide range of clients and readers. There just aren’t too many people who have the benefit of being able to see how all sides of the ed tech relationships work. But along with that perspective comes an inevitable and perpetual tension with objectivity. When we started our business together 18 months ago, we didn’t have a clear idea where these tensions would show up or how big of an issue they might turn out to be. We originally thought that our blogging was going to remain an addiction that was subsidized but somewhat disconnected from our consulting. But it turns out that more than 90% of our business comes from readers of the blog, and a significant portion of it comes out of conversations stimulated by a specific post. Now that we understand that relationship better, we’re getting a better handle on the kinds of conflict of interest that can arise and how best to mitigate them. Our particular approach in any given situation depends on lot on whether the client wants analysis or advice.