A recently published article in Digiday provides an insider view of ongoing tensions that are still playing out in the world of publishing. The interviewee speaks to the challenges of running two parallel businesses, one that’s in decline but still generating cash, another that is growing but requiring significant investment, and the internal conflicts that are inherent to that dichotomy.
“It creates a real clash because of how these competing business models play out on a daily basis. Everything from salary disparities to space or resource allocation. If you’re throwing resources at a problem to make it move faster — that generates huge resentment from people whose resources are being chopped to slow losses. It creates a “them and us” situation which isn’t helpful.”
In the educational publishing sector, most publishers recognized the need to transition to digital several years ago. That recognition, however, doesn’t make it so overnight. It’s a difficult slog, fraught with strategic, operational and human challenges.