State of Higher Ed LMS Market for US and Canada: Spring 2016 Edition

This is the eighth year I have shared the LMS market share graphic, commonly known as the squid graphic, for (mostly) US higher education. The original idea remains – to give a picture of the LMS market in one page, highlighting the story of the market over time. The key to the graphic is that the width of each band represents the percentage of institutions using a particular LMS as its primary system.

This year marks a significant change based on our upcoming LMS subscription service. We are working with LISTedTECH to provide market data and visualizations. This data source provides historical and current measures of institutional adoptions, allowing new insights into how the market has worked and current trends. This current graphic gets all of its data from LISTedTECH. Where previous versions of the graphic used an anchoring technique, combining data from different sources in different years, with interpolation where the data was unavailable. Now, every year’s data is based on this single data source.

This graphic has been in the public domain for years, however, and we think it best to keep it that way. In this way we hope that the new service will provide valuable insight for subscribers but also improve what we continue to share here on the e-Literate blog.

Since we have data over time now and not just snapshots, we have picked the end of each year for that data. For this reason, the data goes through the end of 2015. We have 2016 data but chose not to share partial-year results in an effort to avoid confusion.

LMS_MarketShare_20160316

A few items to note:

  • As noted in previous years, the fastest-growing LMS is Canvas. There is no other solution close in terms of matching the Canvas growth.
  • Blackboard continues to lose market share, although the vast majority of that reduction over the past two years has been from customers leaving ANGEL. Blackboard Learn lost only a handful of clients in the past year.
  • While the end-of-life occurs next year, Pearson’s has announced LearningStudio’s end-of-life for the end of 2017.
  • With the new data set, the rapid rise and market strength of WebCT becomes much more apparent than previous graphics.
  • There is a growing line for “Other”, capturing the growth of those systems with less than 50 active implementations as primary systems; systems like Jenzabar, Edvance360, LoudCloud Systems, WebStudy, Schoology, and CampusCruiser.
  • While we continue to show Canvas in the Open Source area, we have noted a more precise description as an Open Core model.

For a better description of the upcoming LMS subscription service, read this post and / or sign up for more information here.

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About Phil Hill

Phil is a consultant and industry analyst covering the educational technology market primarily for higher education. He has written for e-Literate since Aug 2011. For a more complete biography, view his profile page.
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