Tag Archives: marketing

Recommended Reading: Signs of Restraint in the Analytics Hype Machine

By O’Neal SpicerMore Posts (9) Mike Sharkey’s recent post on the Blackboard blog site, “Analytics isn’t a thing,” triggered by an epiphany he had while reading the latest NMC Horizon Report, suggests that we might finally be seeing a maturation … Continue reading

Posted in Bits & Bytes, Ed Tech, Recommended Reading | Tagged , , | 1 Comment

IBM’s Misleading or Just Incorrect National Ad on Student Retention

By Phil HillMore Posts (477) Thanks to Chris Edwards for alerting me to this one. In a nutshell, IBM launched a national ad campaign last month that included commercials during Wimbledon on the weekend. They’re spending big money on this … Continue reading

Posted in Big Picture, Business & Economics, Research | Tagged , , , , , | 1 Comment