According to this survey, a lot of universities still don’t get that teaching online involves more than knowing which buttons to click. Right now the administrations probably don’t have to care; the demand for distance learning (even weak distance learning) outstrips the supply. But that won’t last forever, and when the market tightens up, universities will be shocked to learn that their customers can now sample a course, a degree program, or even an entire school, and bag it in favor of the competition with far less effort than they can in a bricks-and-mortar world. When that day comes, the competitive differentiator for customer loyalty will be pedagogy.
(Found via Online Learning Update.)
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