I literally do not know what they’re thinking.
Macmillan’s new white paper on their approach to efficacy is an illuminating counterpoint to Cengage’s Unlimited strategy in the battle that’s unfolding in the curricular materials industry.
In my view, the work itself is a significant contribution. It also is a positive indicator about Pearson’s future direction as a participant in and influencer of that community, although how strong an indicator is a much harder question to evaluate. And it gives us another clue about the co-evolution of educational institutions and ed tech vendors that we are likely to see over the next years and decades. In this post, I’m going to evaluate each of these aspects in turn.
A while back, I mentioned that MindWires, the consulting company that Phil and I run, had been hired by Pearson in response to a post I wrote a while back expressing concerns about the possibility of the company trying to define “efficacy” in education for educators (or to them) rather than with them. The heart […]
Back around New Year, Michael wrote a post examining Pearson’s efficacy initiative and calling on the company to engage in active discussions with various communities within higher education about defining “efficacy” with educators rather than for educators. It turns out that post got a fair bit of attention within the company. It was circulated in […]